Post Recession Marketing: Adapting the message to a changing consumer

by James D. Roumeliotis

To say the global recession was a wake-up call for the most consumers would be quite an understatement. It is just one of many events that have weakened people’s sense of security in the past decade along with political instability, terrorism and environmental issues such as global warming where already significant even before financial markets collapsed. As a result, there has been a mood of mistrust and anxiety that developed among many people around the world, which has produced a reexamination of priorities and values.

A recent study from Ogilvy & Mather in the U.S. identified new consumer priorities with quality of life and peace of mind at the top – and a focus on living life in a more sustainable way from both an environmental and financial point of view.

Marketers to respond to shift in consumer behavior

YOU CAN READ THE REMAINDER OF THIS SUBJECT MATTER IN THE BOOK “ENTREPRENEURIAL ESSENTIALS: UNCONVENTIONAL BUSINESS WISDOM AND BOLD TACTICS”

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