This Blog’s Top 10 Most Read Articles of 2017

The ten most read/popular articles in this blog have been rounded-up — this time for 2017.

Thank you for your readership and much success to you this year.


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1] The Art of Selling Luxury Products: Brand Story Telling & Persuasion

2] Luxury vs. Premium vs. Fashion: Clarifying the Disparity

3] Exceeding the Hotel Guest Experience: Anticipating and Executing Desires Flawlessly

4] Mass Customization & Personalization: The Pinnacle of Differentiation and Brand Loyalty

5] Perceived Quality: Why Brands Are Intangible

6] Brand Awareness: the influence in consumers’ purchasing decisions

7] Exploring the Luxury British Automotive Total Customer Experience: Part 2 ‒ Jaguar Cars

8] Start-up Essentials: A Universal Roadmap for Starting a Business — Infographic

9] Genuine Luxury vs Accessible Luxury: Two Distinct Yet Opposing Categories

10] Sex and Sensuality in Advertising: Why it is effective and how to refine it


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Filed under 1, Branding, Business, Luxury, Marketing

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