The ten most read/popular articles in this blog have been rounded-up — this time for 2018.
Thank you for your readership and much success to you this year.
1] The Art of Selling Luxury Products: Brand Story Telling & Persuasion
2] Exceeding the Hotel Guest Experience: Anticipating and Executing Desires Flawlessly
3] Luxury vs. Premium vs. Fashion: Clarifying the Disparity
4] Mass Customization & Personalization: The Pinnacle of Differentiation and Brand Loyalty
5] The Luxury Brand Ranking and Consumer Accessibility Pyramid: What It Takes to Move Up
6] Sex and Sensuality in Advertising: Why it is effective and how to refine it
7] Genuine Luxury vs Accessible Luxury: Two Distinct Yet Opposing Categories
8] Start-up Essentials: A Universal Roadmap for Starting a Business — Infographic
9] Brand Awareness: the influence in consumers’ purchasing decisions
10] Perceived Quality: Why Brands Are Intangible
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