Tag Archives: luxury marketing strategy

The Top 10 Most Read Articles in this Blog for 2020

Top 10 Articles of 2017 - Training Industry

To begin the new year, I have once again rounded up the ten most read/popular articles — this time for  2020. The following ten captured the most attention by numbers and from 152 countries in all. See them all below! 

Your views are always encouraged including subject matter you think I should be covering more of.

THANK YOU for your readership and I look forward to feeding your mind with additional practical business food for thought this year which can be applied for timely results.

1] Start-up Essentials: A Universal Roadmap for Starting a Business — Infographic

2] The Luxury Brand Ranking and Consumer Accessibility Pyramid: What It Takes to Move Up

3] Why do Rolex Watches Retain Their Value? Quality, Savvy Marketing and Cache are the Core Motives

4] The Notorious Cruise Industry: A Glorified and Reckless Offshore Business

5] Sex and Sensuality in Advertising: Why it is effective and how to refine it

6] What Products and Services Must Do to Flourish: Increasing the Odds at Profiting in a Competitive Market

7] Exceeding the Hotel Guest Experience: Anticipating and Executing Desires Flawlessly

8] Enticing the Luxury Home Buyer Through a Holistic Marketing and Sales Approach

9] The Art of Selling Luxury Products: Brand Story Telling & Persuasion

10] The Ultra Luxury Purveyors: Lessons from brands catering to the wealthiest one percent

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Embracing a New Paradigm Shift in the Luxury Product Domain – How to Defy the Recession

by James D. Roumeliotis

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Today’s consumer spending pattern has shifted. As high-end consumers everywhere have suddenly curtailed their appetite for luxury goods, what was once considered a recession-proof industry has been hit hard. Early this year, in Tokyo, Louis Vuitton canceled plans for what would have been its largest and most glittery store anywhere while Chanel announced the layoff of 200 temporary employees – which the daily newspaper Le Parisien called the latter news a bombshell.

No category in the luxury domain has been spared a significant drop in sales including fine spirits, watches and yachts. Suddenly, the perception on the street is that – luxury goods are considered a sign of immorality, superficial and ostentatious. Restraint and modesty are in.

On the indulgence services side, lifestyle spending rose on health and wellness but dropped on luxury travel.

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