Category Archives: sales managementt

12 Tell-tale Signs That a Person Will Be Successful: What to Look for in a High-Value Person

By James D. Roumeliotis

Whether you’re looking to team-up with someone for a project, business partnership, hire for your organization ─ or even consider as a prospective long-term intimate partner (wink-wink), that individual, whether prospective or on the right track has certain traits which increase the likelihood of his or her success in life and/or business or profession.

This is by no means scientific. However, there are well-known characteristics of existing successful people ─ whether in their profession, trade, in business and or in any other endeavor. There is certainly a specific pattern that decreases the chances of disappointment.

Choose your key person or people wisely

Some people have the knack and intuition, whether they seek and hire talent such as an employee, bet on a senior executive or partner, for business development, or even choose an heir for their empire. What they look for, at the very least, are the following 12 high-value traits in a person, regardless of gender.

1] Ambitious: An essential start as it signifies the person has something he or she really wants to achieve. This could be considered his or her goal(s) in life and will go above and beyond to achieve them.

2] Self-motivated: Constantly taking action and initiative without any prodding by others. Showing commitment and drive to achieve. Likewise, passionate enjoying every moment spent working on a chosen pursuit.

3] Spends Time Productively: This person manages his or her time properly and cognizant that using time effectively increases the chances of accomplishing his or her goals. Among others, practical time spent may include activities such as exercising, reading, learning, volunteering, and devoting quality time with loved ones.

4] Timely & Reliable: They produce winning relationships and results. With such people, it not only means doing what they say, but it also means doing what is right, regardless of what they have committed to. They are results-oriented. If they tell someone they can do something or meet at a certain time, they have made a promise they keep. Being on time shows others that this a person of his or her word and makes the habit of always being on time for meetings and appointments.

5] Takes every Hurdle/Challenge as a Learning Opportunity: Recognizes what he or she is good at and polishes his or her strengths along with acknowledging weaknesses and works to improve them.

6] Enjoys the Company of Successful People: He or she understands and follows the stock phrase of “You’re known by the company you keep.” This person enjoys having others’ success inspire him or her. Those who don’t achieve success would rather be around smaller people because it makes them feel bigger. Moreover, he or she realizes the importance of support from those he or she admires when determined at accomplishing bigger goals.

7] Relentlessly Competitive: The people who are going to be successful in life are super competitive. It doesn’t matter what it is. It’s the one who sees winning as the job that needs to be done, so he or she will show up and do it each and every time. This person is determined to do it better, faster and to the fullest of his or her abilities than most people as he or she thrives on competition and welcomes the challenge.

8] Not a Fan of Excuses/Pretexts: Successful people find a way and refuse to cop-out, whereas failures find feeble excuses to avoid pain and commitment to their obligations and responsibilities.  No successful leader or entrepreneur makes excuses for inaction or action gone wrong. He or she make things happen regardless of the situation or circumstance.

9] Tenacious:  He or she knows that as long as he or she keeps at it, regardless of hurdles to overcome, a victorious outcome will be achieved. It’s all about persistence, perseverance, and determination to get things done.

10] Educates Oneself Constantly: This person has a growth mindset and mindful of the importance of permanent self-development, as well as very curious in nature who seeks to keep learning, discovering, thus improving his or her knowledge and skills.

11] Acknowledges Mistakes: This person is willing to admit to his or her flaws and errors and keeps refining himself or herself, as well as learn from mistakes so they aren’t repeat. In addition, this person possesses integrity with honesty and strong moral principles.

12] People Skills: A genuine interest for others and for long-term relationships. A person with a high EQ. Selfless, willing to help others do well with the ability to get the best out of someone, seeking mutual beneficial outcomes, and loyal to those with whom he or she has committed to. Thus, excellent interpersonal skills are essential for leading effectively.

How do you look for them?

It goes without saying that as far as knowing whether the person or people you seek possess the above characteristics, you ought to be familiar with them for an extensive time. It’s not possible from merely a casual acquaintance or interview.  With the latter, situational/behavioral questions can be asked which may give a glimpse of the candidate’s character and thought process. One way to spot them is identifying people who assume unofficial authority within the framework of their jobs within your organization. Such individuals possess certain traits that distinguish them from others on the team and build their credibility. Two other ways is either through casual or frequent observation over time or through a trusted referral from someone who knows him or her quite well and offers a personal endorsement.

In the end

Realistically, there is no perfect formula to any of this. No one’s ever going to fulfill 100% of the traits unless you’re seeking a unicorn. At the very least, one should expect somewhere between a 70% or 80%. If done right, much of the time, you should be able to put together an incredible team in your business so you will grow it and rise above and beyond. An effective leader doesn’t operate alone and neither taking all the credit.

On a final note, once ideal candidates are discovered and hired, good leadership and employers perform proper onboarding along with empowering them and providing ongoing training and development.

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Why Sales & Marketing Should Coexist: Uniting the Two

by James D. Roumeliotis

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 Linking sales & marketing

In larger companies, how often do we witness bickering between the sales and marketing departments? Too often it seems. In well-informed B2C and B2B markets, especially in a highly competitive sphere, businesses would be wise to make certain that their sales staff and marketing practitioners coexist rather than allow one side to blame the other for a lack of sales. This situation has long been a challenge — although it is not hopeless to rectify. Ignoring this situation certainly affects company performance amongst other adverse factors.

Sales and marketing complementing each other

Marketing as a function supports Sales. Marketing’s function is demand creation, which includes advertising, public relations, trade shows, white papers, and point-of-sales-materials.

The Sales function is to generate revenue. Neither exists without the support of the other. Peter Drucker,  considered the top management thinker of his time, once wrote in The Practice of Management that “the aim of marketing is to make selling superfluous. If the marketing is well done, the products, and its features, sell themselves.” Despite this, sales staff don’t fully comprehend the role and value of Marketers and feel that their needs are being neglected, whereas, Marketers look down at Sales and consider them as merely a function, as well as short-sighted for the sale. In reality, Sales rely on Marketing for the tools to facilitate the sales process. If Marketing understands what the customer wants, then the prospect will purchase the product or service with less effort to sell.

Working in sync has benefits for everyone involved

To work together as a well-oiled team requires each side to contribute to the other, as well as clearly understanding each other’s role and the benefits of teamwork. This works by focusing on aligning sales and marketing to the same vision of how customers’ needs are addressed. This way they will reach a common ground. These days, marketing practices consider their sales force as “customers.” Since the sales force is the front-line, if they believe, they will be able to attract and retain a client base organically.

Collaboration and fusion of sales & marketing

Collaboration and fusion of sales & marketing

The way forward: How do you unite the two plus the customer service department?

The way forward initially requires a strategy with an appropriate execution which stresses communication, understanding and collaboration. The elements to integrate Sales, Marketing, as well as Customer Survive into the equation should include:

  • Conduct one to two training sessions (as necessary) with all 3 sides/departments (Sales, Marketing & Customer Service) to clarify the importance of their roles, along with the company’s values and objectives – keeping in consideration the customer as the key figure in all this and sales performance as a major KPI.
  • A sales & marketing plan should be devised with the input of Sales and Marketing. There should be a common agreement along with management. This compels all sides to be on the same page, creates direction and synergy. It also allows the 3 to define how each one may impact the plan.
  • Establish a committee with Sales, Marketing and Customer Service to meet once a month to continually provide feedback to each other, as well as iron out any issues they may be encountering with one another. This way, any misunderstanding is dealt with and out aside in the same room.
  • When creating marketing campaigns and tools, the entire sales process should be emphasized. Marketing is serving two people – Sales and the Customer.
  • Implement a CRM system. Data sharing technology integrates Sales, Marketing, Customer Service, as well as management/operations and ensures they’re in sync working with the same customer data, both internal and on social media. The CRM also helps manage the sales cycle and track marketing efforts. For the Customer Service side, it provides service cycles, customer preferences and other pertinent information with data retrieval a seamless task.

Sales ought be coached to understand what the purpose and work of Marketing is, whereas Marketing should understand the sales process and helping the sales staff make sales rather than merely focusing on creating fancy promotional tools – whether physical or digital. Working with each other alongside can’t help but excel in their functions which will come to fruition through the company’s increased sales performance, improved morale, sales/marketing ROI, increase accountability and enhance customer experiences, thus retention.

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