As in every year, I have once again rounded up the ten most read/popular articles — this time for 2015. The following ten captured the most attention by numbers and from 154 countries in all. See them all below in descending order. Your views are always encouraged including subject matter you think I should be covering more of.
THANK YOU for your readership and I look forward to feeding your mind with much more business practical food for thought this year which can be applied for timely results.
1 Luxury vs. Premium vs. Fashion: Clarifying the Disparity
2 Perceived Quality: Why Brands Are Intangible
3 The Art of Selling Luxury Products: Brand Story Telling & Persuasion
4 Mass Customization & Personalization: The Pinnacle of Differentiation and Brand Loyalty
5 Exceeding the Hotel Guest Experience: Anticipating and Executing Desires Flawlessly
6 Brand Awareness: the influence in consumers’ purchasing decisions
7 The Ultra Luxury Purveyors: Lessons from brands catering to the richest 1 percent
8 Identifying and Catering to the Discerning Consumer: Quality and Service Above All
9 Start-up Essentials: A Universal Roadmap for Starting a Business — Infographic
10 Product Features vs Benefits: The Brand Differentiation
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